San Diego Comic Con 2011: Mimoco Boosts storage capacities up to 64GB and releases Star Wars™ MIMOBOT® Series 7 and Hello Kitty® Blotz™ MIMOBOT® USB DRIVE Collections

New characters include Han Solo with a Carbonite carrying case, a reissue of Boba Fett, and a Hello Kitty Loves Animals mystery box BLOTz MIMOBOT assortment, all featuring free gifts with purchase.

(San Diego – July 20, 2011) — At the 2011 San Diego Comic-Con, Mimoco (www.mimoco.com), creator of the MIMOBOT® line of designer USB flash drives, unveiled new editions of its popular Star Wars™ and Hello Kitty® collections, along with increased storage capacities across its entire flash drive product line. Previously only available in up to 16GB capacities, Mimoco now offers 32GB and 64GB versions throughout their character-based MIMOBOT flash drive assortment. Mimoco is offering exclusive limited edition products, gifts with purchase, and celebrity signings at their Comic-Con booths, #4936 in the Toy Growers Cultyard, and #2913M in the Star Wars Pavilion. All MIMOBOT® drives come pre-loaded with exclusive series-based content like wallpapers, screensavers, soundbytes and more.

The new Star Wars MIMOBOT Series 7 features a product offering based on many iconic characters from Star Wars Episode VI: Return of the Jedi. Leading off is Han Solo MIMOBOT with Carbonite carrying case, a keychain accessory that encases Han Solo in a sculpted plastic protective block re-imagining a new use for the famous frozen intergalactic smuggler. For the first time in MIMOBOT form is Lando Calrissian, Solo’s redeemed friend who aids in his rescue and pilots the Millennium Falcon helping to destroy the Death Star. Billy Dee Williams, famous for starring as Lando, will join Mimoco for an autograph session at the Star Wars Pavilion (#2913M) on Friday at 12:00pm – 1:30pm to promote the new series. Also joining in the fight against the Galactic Empire is Princess Leia MIMOBOT, disguised as the bounty hunter Boushh, ready to save the one she loves from the clutches of Jabba the Hutt. Lastly, the fan-favorite Boba Fett has been reissued in Return of the Jedi styling, updated with a new battle-scarred suit and more intimidating scowl. These new additions join previously announced SDCC exclusive Trandoshan bounty-hunter Bossk. Each Star Wars Series 7 MIMOBOT purchased at Comic-Con comes with a free poster.

Hello Kitty Loves Animals BLOTz™ is a collection of 11 colorful Hello Kitty MIMOBOT USB flash drives presented in a blind box assortment. Each mystery box contains one surprise MIMOBOT flash drive featuring Hello Kitty dressed up as one of her favorite animals including Panda, Raccoon, Seal, Tiger, Bear, Fox, Penguin, Leopard, and more. Two of the drives, the endangered Giant Panda and White Tiger MIMOBOT designs, are extra rare and serve as chase variants. The Hello Kitty Loves Animals BLOTz collection will also be available in case-packs of nine units, packaged without any repeats, guaranteed. Those purchasing a full case of Hello Kitty Loves Animals BLOTz will also receive a free Hello Kitty Loves Animals ringer t-shirt, while supplies last. Available in 2GB capacity, the Hello Kitty Loves Animals BLOTz, like all MIMOBOT drives, are Mac and Windows compatible and come preloaded with original content.

 

Boba Fett (ROTJ) MIMOBOT

Boba Fett (ROTJ) MIMOBOT®

Back by overwhelming popular demand, the Universe’s most famous Bounty Hunter, Boba Fett, makes his second MIMOBOT appearance! A little older, a little wiser and, yes, a little more banged-up, this latest edition of Boba Fett MIMOBOT features his signature Mandalorian armor with battle damage. Be sure to get your hands on Boba now before he sells out again and is subject to 10,000 years of torturous digestion in the belly of the Sarlacc.

Preloaded Digital Content Includes:

desktop wallpapers, icons, avatars, and screensavers.
Boba Fett (ROTJ) MIMOBOT mimoDesk preloaded content

Bossk MIMOBOT

Bossk MIMOBOT®

The Wookie-hunting, Jedi-tracking, lizard-faced Bossk is one of the most feared Bounty Hunters in the Galaxy. When you need to track down your precious data, turn to this limited edition SDCC 2011 Exclusive Bossk Star Wars Series 7 MIMOBOT USB Flash Drive! Han and Chewbacca may not forgive you, but you’ll be amply rewarded for your loyalty when Bossk rises-up to seize control of the Bounty Hunters’ Guild!

Preloaded Digital Content Includes:

desktop wallpapers, icons, avatars, and screensavers.
Bossk MIMOBOT mimoDesk preloaded content

Han in Carbonite MIMOBOT

Han in Carbonite MIMOBOT®

What’s an even better idea than reissuing our Han Solo MIMOBOT? Reissuing our Han Solo MIMOBOT with Carbonite Carrying Case! The only thing that can wipe that smug grin off this scruffy space pirate is being frozen in carbonite. Store your data in this ultimate deep freeze until Leia Boushh MIMOBOT comes along to thaw-out Han Solo MIMOBOT and restore him to the scruffy, unpredictable, but loyal data smuggler we love…

Preloaded Digital Content Includes:

desktop wallpapers, icons, avatars, and screensavers.
Han in Carbonite MIMOBOT mimoDesk preloaded content

Lando Calrissian MIMOBOT

Lando Calrissian MIMOBOT®

Lando has a lot of nerve coming ’round here to Mimoco, especially after what he pulled on Bespin when he sold-out his friends to the Empire. But hey, he MORE than redeemed himself in Return of The Jedi. All is forgiven! In between running a mining operation in Cloud City, hiding out in Jabba’s palace and blowing up Death Star II in the Millenium Falcon, Lando makes a most excellent MIMOBOT Designer USB Flash Drive. He’ll transport your data with all the swagger, confidence, and ultimate coolness that the name, ‘Lando Calrissian’, conjures up!

Preloaded Digital Content Includes:

desktop wallpapers, icons, avatars, and screensavers.
Lando Calrissian MIMOBOT mimoDesk preloaded content

Leia Boussh MIMOBOT

Leia Boussh MIMOBOT®

How far would you go to save someone you love? Would you don the armor of a dead Ubese bounty hunter and threaten a powerful gangster with a thermo-detonator? Would you? Cool. We would, too. Totally. That’s because Princess Leia is literally the coolest woman in the Universe and isn’t about to let anyone capture the man she loves. In Leia Boushh MIMOBOT, your Designer USB Flash Drive is cloaked in the iconic Boushh armor w/ the lovely princess waiting under the helmet to tell you that she’s someone who loves you and your data.

Preloaded Digital Content Includes:

desktop wallpapers, icons, avatars, and screensavers.
Leia Boussh MIMOBOT mimoDesk preloaded content

Hello Kitty Loves Animals BLOTz™

Hello Kitty Loves Animals BLOTz™

Hello Kitty Animal Blotz features Kitty-chan dressed-up in 11 animal cute zoot suits including: Tiger, Raccoon, Leopard, Bear, Fox, Penguin, Seal, and Panda, along with super-rare endangered Giant Panda and White Tiger designs, and a super-secret animal design that we ourselves don’t even know about! So, close your eyes and reach in… let Hello Kitty Animal BLOTz color your world and choose you!

Preloaded Digital Content Includes:

desktop wallpapers, icons, avatars, and screensavers.
Hello Kitty Loves Animals BLOTz mimoDesk preloaded content

“At our seventh consecutive exhibition at Comic-Con, we are working harder than ever to bring excitement to our awesome fans with celebrity signings, multiple exclusives, new releases, and fun gifts with purchase,” said Evan Blaustein, CEO of Mimoco. ”Packed with super-passionate pop-culture buffs, there is no better venue than Comic-Con to launch our new 2011 products.”

Mimoco is offering other previously announced Comic-Con MIMOBOT exclusives for purchase at their booths. Batman: Arkham City’s menacing Harley Quinn x MIMOBOT will be released in an edition of 800 units and is supported by an autograph signing by Tara Strong, voice of Harley Quinn in Arkham City, on Friday at 3:30pm – 5pm at Mimoco’s Cultyard booth (#4936). Also joining the MIMOBOT collection is a collaboration featuring Cosmic Debris’ heroine, Emily the Strange, which kicks off with a 500 unit People Are Strange Emily the Strange design. Rob Reger, Emily the Strange creator, will be on hand signing at Mimoco’s Cultyard booth (#4936) at 1p – 2p on Saturday. Each exclusive MIMOBOT purchased at the show will be accompanied by a free limited edition 11×17 poster that each celebrity signer will autograph on site. Other new MIMOBOT collections that are being showcased at Comic-Con include the just-released Transformers Optimus Prime and Megatron MIMOBOT devices, along with Green Lantern, Batman, tokidoki, and Mimoco’s own Core Series characters.

About Mimoco

Boston-based design house Mimoco fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT USB flash drive line includes original characters and licenses from Star Wars™, Hello Kitty®, and DC Comics™, to pop-artists like Gary Baseman, David Horvath, and FriendsWithYou. MIMOBOT flash drives are available in up to 16GB capacities, are Mac and Windows compatible, and include preloaded bonus MimoDesk™ content. Learn more at www.mimoco.com.

About Sanrio

Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, celebrated its 50th Anniversary in 2010. The worldwide lifestyle brand was founded on the “small gift, big smile®” philosophy — that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere, Sanrio character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com.

Lucasfilm, the Lucasfilm logo, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

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