We love all things SXSW. We love all things interactive, social, and media. We love beer, especially when it comes from our beloved hometown brewer, Sam Adams. So, yeah… this is AWESOME:

Sam Adams is collaborating w/ social-media guru Guy Kawasaki on the “Crowd Craft Project”, where the legendary brewer opens up it’s Willy Wonka gates to all it’s followers on Facebook to create a special beer available only in select Austin, TX bars during SXSW.

Install this Facebook App and YOU help decide the color, clarity and malt/hops/yeast proportions. Awesome.


Beer Nerds – grab your racking tubes, your siphon hoses and your degassers! Get your hands dirty with one of America’s (and Boston’s!) most beloved brewers and join Mimoco at SXSW Interactive this year down in Austin, TX for a pint. Yes.