Rainbow BMO Release at SXSWi

There is evidence to suggest that BMO is a relic from the past, before the Ice King became the Ice King and brought an end to the world as we knew it and brought us the land of present–Ooo.  But there’s even more evidence to suggest that he’s the best lumping memory-saving sidekick EVER! That evidence comes straight from the labs at Mimoco, Inc., where we are kind of obsessed with Adventure Time, and have just released a LTD.ED. BMO Rainbow MIMOBOT for the SXSW Interactive show.

We first released a line of MIMOBOT Flash Drives inspired by Pendleton Ward’s crazy amazing world last summer for San Diego Comic-Con. It was kind of a huge deal, and we ended up selling out of our LTD.ED. Fionna MIMOBOT at the show. After that insanity, we really had no choice but to constantly watch, recant and praise the show in its entirety. I just count it as ‘work,’ and I have been putting in a TON of overtime.

Normally when you leave toys at home they either laze around, doing nothing, or engage in seriously drawn-out conversations over which one of them is your favorite. When BMO is left alone, however, his imagination runs wild and that’s when the real fun begins. In honor of the little console being turned MIMOBOT, we have compiled a very short list of Mimoco’s Top BMOments: our favorite BMO memories in the Land of Ooo.

-In the episode “Five Short Graybles” we learn that BMO has made friends with Football, a robot on the other side of the mirror that he trains to be a real living boy, and that he is afraid to let Football know that he himself is a robot.

-In “BMO Noire” (my personal favorite) we see BMO in a new light, a heartbroken street hardened detective hell-bent on finding Finn’s sock and returning peace and order to the tree house.

-BMO composes and performs a heart-melting original music video in the name of friendship in Video Makers.

-BMO is shown in dirty soccer cleats and a jersey in “In Your Footsteps.”

-Most recently in issues 11 and 12 of the Adventure Time comic book BMO has become the victim of a virus that’s given him a bad attitude, a case of amnesia, and made his video games far too easy to beat. It’s a good reminder that Ward’s Land of Ooo is not all Bubblegum and Rainicorns.

Good news is: If you want a BMO that will safeguard your data like he does for Finn & Jake in Ooo, or you want to add BMO to your Adventure Time MIMOBOT collection, click here or come by Booth #422 at SXSWi in Austin, Texas.

About BMO Rainbow MIMOBOT®: BMO isn’t just a living video game console, portable electrical outlet, music player, roommate, camera, alarm clock, toaster, flashlight, strobe light, skateboarder, friend, soccer player, video editor, and video player anymore, silly! Mimoco has added flash drive to its long resume, which gives BMO even more reason to command us to “Bow to your sensei” of memory transport. Lift off its cap to reveal a special rainbow sleep display and rest easy knowing that if anyone tries to hurt your data, BMO will kill them. “Check, please!”