Sanrio X MIMOBOT Series

Six new characters join the MIMOBOT family, sharing in SANRIO’s “small gift, big smile” philosophy

BOSTON, MA, August 4, 2010Mimoco, renowned maker of MIMOBOT® designer USB flash drives, will help SANRIO celebrate its 50th anniversary with the introduction of new SANRIO characters to the MIMOBOT collection. SANRIO is the global company behind the iconic Hello Kitty® brand and Mimoco is adding six special SANRIO characters to its line of USB drives this summer.

Available now, Mimoco proudly introduces SANRIO characters – My Melody®, Chococat®, and Tuxedo Sam® as MIMOBOT flash drives. My Melody was born in the forest of Mari Land and is one of SANRIO’s most popular vintage characters. Also new to the line is Chococat, who gets his name from his chocolate-colored nose. This little boy cat has antenna whiskers, making him ultrasensitive to your most important data. Rounding out the new SANRIO MIMOBOTs available in August is TuxedoSam, the bow-tie wearing penguin who is fluent in both Penguinese and English.

My Melody MIMOBOT, Sanrio X MIMOBOT Series  

My Melody® MIMOBOT®

Honest and good-natured, My Melody loves baking cookies with her mother and her favorite food is almond pound cake.

Preloaded Digital Content Includes:

desktop wallpapers, icons, avatars, and screensavers.

My Melody MIMOBOT, Sanrio X MIMOBOT Series preloaded content

Tuxedo Sam MIMOBOT, Sanrio X MIMOBOT Series  

Tuxedo Sam® MIMOBOT®

Born in the South Pole, TuxedoSam is a roly-poly penguin who speaks both Penguinese and English.

Preloaded Digital Content Includes:

desktop wallpapers, icons, avatars, and screensavers.

Tuxedo Sam MIMOBOT, Sanrio X MIMOBOT Series preloaded content

Chococat MIMOBOT, Sanrio X MIMOBOT Series  

Chococat® MIMOBOT®

Although this little boy cat tends to be a little scatterbrained at times, he’s always up on the latest news.

Preloaded Digital Content Includes:

desktop wallpapers, icons, avatars, and screensavers.

Chococat MIMOBOT, Sanrio X MIMOBOT Series preloaded content

“The Hello Kitty MIMOBOT designs have always been extremely popular and we’re excited to introduce new SANRIO characters as part of the company’s milestone anniversary,” says Evan Blaustein, CEO and Founder of Mimoco. “As we celebrate our own five year anniversary, the new SANRIO characters are an incredible addition to all of the anniversary products we are introducing this year.”

“We continue our collaboration with Mimoco by introducing Sanrio fans and MIMOBOT collectors to a new line of USB flash drives to celebrate our 50th Anniversary,” said Janet Hsu, President of SANRIO, Inc. “In addition to Hello Kitty, we are bringing some of our fan-favorite characters into MIMOBOT form for the very first time. The collection falls perfectly in line with our ‘small gift, big smile’ philosophy.”

My Melody, TuxedoSam and Chococat are the first wave of Mimoco’s new SANRIO anniversary characters and are available now at www.mimoco.com, www.sanrio.com, and fine retailers worldwide. Three additional SANRIO characters – Hangyodon™, Badtz-Maru® and Hello Kitty Classic – will be added to the MIMOBOT line in September.

The new SANRIO MIMOBOT flash drives are offered in memory capacities ranging from 2GB to 16GB and come pre-loaded with exclusive MIMOBOT-themed content like wallpapers, screensavers and videos specific to each character. MIMOBOT flash drives can be purchased online at www.mimoco.com.

Check out the second wave of Sanrio 50th Anniversary MIMOBOT Designer USB Flash Drive Collection !

Sanrio X MIMOBOT Series

About Mimoco:
Boston-based design house Mimoco fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT USB flash drive line includes original characters and licenses from Star Wars™, Hello Kitty®, tokidoki®, and Domo™, to pop-artists like David Horvath and FriendsWithYou. MIMOBOT flash drives are available in up to 16GB capacities, are Mac and Windows compatible, and include preloaded bonus content.

About SANRIO:
SANRIO, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, is celebrating its 50th Anniversary this year. August 2010 marks the golden anniversary for the worldwide lifestyle brand that was founded on the “small gift, big smile®” philosophy — that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 95 Sanrio boutiques. For more information, please visit www.sanrio.com.

 

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series

Sanrio X MIMOBOT Series