A long time ago in a galaxy far far away, a young Gungan began a journey in which he would single-handedly defeat an evil empire and steal the hearts of all who knew him…

His name was Jar Jar Binks.

Far too-little is known of this legendary hero of the galaxy.  In the Star Wars prequels George Lucas saw fit to waste all of our time telling us the tale of Anakin Skywalker and all the boring crap he did with his life.  Sure, we occasionally got to see Jar Jar, but when we did he was reduced to little-more than comic relief.  But at Mimoco refuse to let this brave warrior’s story go untold.

Born in Otoh Gunga, to father George Binks and his wife (whose name was lost to history), Jar Jar was often misunderstood.  He refused to settle for the life of a whaler as his father, his father’s father, his father’s father’s father, and his father’s father’s father’s father had before him.  He knew that he was destined for greatness and therefore wore the mask of a fool in the hopes that he would be given up on and left alone to do with his life as he pleased.  George Binks, however, refused to give up on his son and continued to take him on whaling expeditions.

On one such expedition George ordered his son to take the wheel.  Jar Jar saw this as his final chance to prove himself too imbecilic to follow in his father’s footsteps.  He spun the wheel out of control with ferocity and crashed into the whale.  After a month of being stranded on an island with his failure of a son George Binks could take no more and attempted suicide.  While his wife tried to stop him, Jar Jar seized the opportunity and swam back to Otoh Gunga.  He never saw or heard from them again.

As the years passed, Jar Jar continued to play the fool.  But even after this tiresome act got him exiled from his home his destiny was soon met. Bombad General Jar Jar lead his troops to victory at the Battle of Grassy plains, colonized the Naboo moon Ohma-D’un and acted as Amidala’s proxy until her death at which point he took her place in the Imperial Senate.

Some of you may remember last year’s April Fool’s Day joke that Mimoco pulled announcing the release of a Jar Jar Binks MIMOBOT.  We know that some (including one of our more gullible coworkers) may have fallen for this and had your dreams crushed when you realized it was a joke.  Allow us to make up for it this April 1st when we celebrate the memory of the greatest Gungan of all time with a Jar Jar Binks MIMOBOT (for real).  Meesa thinksa yousa fool if you don’t.

About Jar Jar Binks MIMOBOT® –  Yes, Mimoco turned the character with the worst memory in the Star Wars universe into a memory storage device! It’s in Jar Jar’s nature to blaze trails, just as he was the first of his kind to sit and serve on the Galactic senate, Binks, a member of the Gungan race – those amphibious humanoid-frog creatures, now joins esteemed Star Wars characters like Darth Vader, R2-D2, C-3PO, and a Stormtrooper in MIMOBOT collection as an ultra limited edition one year after Mimoco announced him as an April Fool’s joke.

The drive comes preloaded with exclusive Jar Jar Binks Mimory® content including the MimoDesk® personalization suite, which is comprised of Binks-themed wallpapers, icons and avatars. It also comes equipped with MimoByte® sound software, powered with an offering of iconic sounds and character dialogue that play each time a Jar Jar Binks MIMOBOT is inserted or ejected from one’s computer.

(BOSTON, MA—April, 1 2013) — Mimoco, creator of the MIMOBOT® line of designer USB flash drives, in collaboration with Lucasfilm, and to celebrate April Fool’s Day, announces the actual release of Jar Jar Binks MIMOBOT USB flash drives. After an upset about the prank release of the character last year, Mimoco has nodded to fans of Jar Jar by making the MIMOBOT an extremely limited reality; only 500 hand-numbered units are now available with up to 128GB of data storage.